Case studies of greenwashing

Case Studies & Exposés

Behind the Labels: Real Cases of Greenwashing

Let’s pull back the curtain and look at some real-life examples of greenwashing in action. Over the years, big names, from fast fashion retailers to fossil fuel companies, have been caught bending the truth about their eco-efforts.

Take 2021, for example: a major clothing brand rolled out a “Conscious Collection” that promised sustainability and responsible fashion. Sounds great, right? But a closer look revealed that many items were still made with synthetic fabrics like polyester, and the company offered little to no transparency about where or how the clothes were actually produced. Investigations showed that the line was more about looking sustainable than being sustainable.

Stories like these help us spot the patterns. They teach us what red flags to watch for and why digging deeper into green claims is more important than ever.

Educational Resources

Want to get smarter about what sustainability really means in the business world? We’ve put together a library of eye-opening resources to help you learn.

Check out documentaries like The True Cost (a must-watch if you’re into fashion), browse curated book lists that break down corporate greenwashing, or dive into academic articles if you’re into the nitty-gritty. And if you’re more of a podcast person, we’ve got great recommendations for those too.

Whether you’re just starting your eco-journey or already making conscious choices, there’s always more to uncover about how companies market—and sometimes fake—their environmental credentials.

Educational Resources

Want to get smarter about what sustainability really means in the business world? We’ve put together a library of eye-opening resources to help you learn.

Check out documentaries like The True Cost (a must-watch if you’re into fashion), browse curated book lists that break down corporate greenwashing, or dive into academic articles if you’re into the nitty-gritty. And if you’re more of a podcast person, we’ve got great recommendations for those too.

Whether you’re just starting your eco-journey or already making conscious choices, there’s always more to uncover about how companies market—and sometimes fake—their environmental credentials.

Community & Events

Fighting greenwashing isn’t something we have to do alone. Join our growing community of eco-conscious shoppers, researchers, and activists who are passionate about holding brands accountable.

From live Q\&A sessions and educational workshops to online forums where people share recent exposés and helpful tips, there’s always something going on. Whether you want to listen, learn, or share your voice, this is your space.

Together, we’re building a movement rooted in awareness, truth, and action.

Interactive & Visual Features

Sometimes, seeing is believing. Our visual library offers interactive timelines and infographics that break down how greenwashing has evolved over the years—and how brands have been caught in the act.

Explore side-by-side comparisons of green claims versus reality, discover the marketing tactics used by oil giants to paint themselves “clean,” and learn how food brands mislabel products as “natural” or “organic.”

It’s a powerful way to understand not just what greenwashing is, but how it works—and how to outsmart it.