Case studies of greenwashing
Case Studies & Exposés Behind the Labels: Real Cases of Greenwashing Let’s pull back the curtain and look at some real-life examples of greenwashing in action. Over the years, big names, from fast fashion retailers to fossil fuel companies, have been caught bending the truth about their eco-efforts. Take 2021, for example: a major clothing brand rolled out a “Conscious Collection” that promised sustainability and responsible fashion. Sounds great, right? But a closer look revealed that many items were still made with synthetic fabrics like polyester, and the company offered little to no transparency about where or how the clothes were actually produced. Investigations showed that the line was more about looking sustainable than being sustainable. Stories like these help us spot the patterns. They teach us what red flags to watch for and why digging deeper into green claims is more important than ever. Educational Resources Want to get smarter about what sustainability really means ...